project overview
Molymer Molymer DECORIA Co., Ltd., which plans, manufactures, and sells building interior materials (wallpaper) within the Morimar Group, maximizes its creativity in product development requested by clients. To respond, we have established a creative office "DECOLAB" where designers and engineers can collaborate.
Customer issues / requests
The brand maker that publishes the wallpaper sample book is engaged in "fabless management" that does not have a manufacturing department in-house, and is developing products together with partner companies such as Decoria. In recent years, the creative demand for wallpaper has increased, and it was necessary for the Decoria development team to cooperate and collaborate to create an environment that can meet the needs of our customers.
Molymer's solution / proposal
Established a new creative space
Increase the quality and speed of idea creation.
In addition to this project, in order to meet the expectations of our clients over the long term, we needed to strengthen our own development and proposal capabilities. There was an urgent need to differentiate ourselves from other companies in the same industry by establishing the fact that "Decoria has a system that enables excellent product development."
So, first of all, we started to create an office where creative ideas are born.
In April 2017, we opened the creative office "DECO LAB", which is called "Under One Roof Project" and literally gathers designers and engineers who worked in different places in the company under "Under One Roof". A free address is used in the office and a breast area is set up. We have created an organic creative space where conversations between staff can lead to accidental ideas and brush-ups.
- MOLYMER
VALUE -
- The idea that the factory is a showroom that runs through the group.
- A mechanism that allows in-house production from planning, design, and manufacturing.
Molymer's solution / proposal
Many of the products planned and developed by DECOLAB have been adopted in the wallpaper sample books of each brand manufacturer. The presentation ability of DECOLAB was highly evaluated, which led to the building of a further relationship of trust. In addition, this initiative is being used not only within Decoria, but also to improve group synergies in terms of design, such as holding exchange meetings between designers of the Molymer Group.
At Decoria, we continue to propose lifestyles through wallpaper based on the brand message of "designing everyday life."